Sleepy Reviews
Section on website that plays real sleep audio from real reviewers
30 sec Radio Ads
Using real audio from participants
Mark
Relaxed Announcer: This is Mark.
SFX: [Continuous snoring sounds throughout the ad]
Relaxed Announcer: And this is a review he wrote for one of Casper's mattresses. "The mattress feels so good. My sleep was improved." Not the most detailed review, huh? I mean, how can you describe a mattress when you’re asleep the whole time? Well, you've been listening to Mark's real snores captured from a nights sleep on a Casper mattress and it goes on like this… for eight hours. Sleep talks. Visit Casper online to hear more sleepy reviews like this.
SFX: [Louder snoring gets cut off by the end of ad]
Sydney
Relaxed Announcer: This is Sydney. And this is a review she wrote for one of Casper's Mattresses. "Huge improvement. I don’t toss and turn in the middle of the night anymore." And she wasn't kidding. You've been listening to Sydney's real sleep audio captured from a night's sleep on a Casper mattress and this right here…
SFX: [Blankets shifting]
Relaxed Announcer: …is the only movement picked up all night. Sleep talks. Visit Casper online to hear more sleepy reviews like this.
Sarah
Relaxed Announcer: This is Sarah.
SFX: {Guided meditation plays in the background throughout the ad}
Relaxed Announcer: And this is a review she wrote for one of Casper's mattresses. "The fastest I've fallen asleep in years, no contest." And judging by this, she might be falling asleep a little too fast. You see, you've been listening to Sarah's real sleep audio captured from a night's sleep on a Casper mattress and this guided meditation… is on its twenty third loop. Sleep talks. Visit Casper online to hear more sleepy reviews like this.
James + Emily
Relaxed Announcer: This is James and Emily.
SFX: {Continuous sleep talking throughout the ad}
Relaxed Announcer: And this is a review they wrote for one of Casper's mattresses. "My husband is a big sleep talker, but ever since we got our Casper mattress, I’ve been sleeping so soundly that I don’t even notice." Turns out, when Emily says sleep talker, she really means sleep ranter. Because what you've been hearing, is James and Emily's real sleep audio captured from a night's sleep on a Casper mattress. Sleep talks. Visit Casper online to hear more sleepy reviews like this.
Billboard
With a real person sleeping on it
Mall Installation
Interactive display that outlines your body on a memory foam mattress
Home Depot
Under Construction
