Many TTC passengers tune out the world outside their windows. How can we encourage them to appreciate Toronto’s rich history during their commute?
We introduced a haunted bus tour for the everyday commuter—a Halloween-themed interactive experience that allows riders to hear or read spooky stories from Toronto’s past while on their way to work.
Transit ads featured QR codes that lead riders to the End of the Line app. As they neared eerie locations, they heard chilling tales from Toronto’s past. Users could choose to read the stories, listen to narrated versions, or view archival images.
Bus Shelter
Bus shelter ads were placed along bus routes promoting scary stories nearby with a QR code that goes to the app
Bus Wrap
Designed like a ghost tour bus
Casper Sleepy Reviews
The Burger's Priest The Holy Burger
Copy Writer: Bryan Sutherland Art Director: Jennifer Chew
