Question 1

Challenge

Accepted Answer

Many TTC passengers tune out the world outside their windows. How can we encourage them to appreciate Toronto’s rich history during their commute?

Question 2

Idea

Accepted Answer

We introduced a haunted bus tour for the everyday commuter—a Halloween-themed interactive experience that allows riders to hear or read spooky stories from Toronto’s past while on their way to work.

Question 3

Execution

Accepted Answer

Transit ads featured QR codes that lead riders to the End of the Line app. As they neared eerie locations, they heard chilling tales from Toronto’s past. Users could choose to read the stories, listen to narrated versions, or view archival images.

Challenge

Idea

Execution

Bus Shelter

Bus shelter ads were placed along bus routes promoting scary stories nearby with a QR code that goes to the app

Bus Wrap

Designed like a ghost tour bus

Casper
Sleepy Reviews

The Burger's Priest
The Holy Burger

Copy Writer: Bryan Sutherland
Art Director: Jennifer Chew

Challenge

Idea

Execution

Bus Shelter

Bus shelter ads were placed along bus routes promoting scary stories nearby with a QR code that goes to the app

Bus Wrap

Designed like a ghost tour bus

Casper Sleepy Reviews

The Burger's Priest The Holy Burger

Copy Writer: Bryan Sutherland Art Director: Jennifer Chew

Casper
Sleepy Reviews

The Burger's Priest
The Holy Burger

Copy Writer: Bryan Sutherland
Art Director: Jennifer Chew