Question 1

Challenge

Accepted Answer

The Burger’s Priest is known for its playful, religion-inspired branding with their menu items. However, their in-store experience and advertising have yet to fully maximize this unique identity.

Question 2

Idea

Accepted Answer

People "worship" their favorite burger joints by taking photos, writing reviews, and even having personal pre-meal rituals. If we add an extra touch of the signature religious-inspired humor The Burger’s Priest is known for, the brand can elevate the experience into something truly divine and worth sharing.

Question 3

Execution

Accepted Answer

We transformed The Burger’s Priest into a sacred burger experience by reimagining the restaurant space. Tables displayed burger-fied Bible verses, while walls featured The Ten Condiments (The Ten Commandments). Takeout bags and containers were also redesigned to fit the theme. Meanwhile, OOH and social media showcased Bible verses that seamlessly connected to The Burger’s Priest, with little to no alterations.

Challenge

Idea

Execution

The Holy Burger

A Bible filled with Burger Verses

A burger-fied version of the Ten Commandments

The Ten Condiments

Containers and Takeout Bags

A prayer to say before eating

Bus Shelter

TTC
End of the Line

Copy Writer: Bryan Sutherland
Art Director: Ella Hüner

Social Media

Home Depot
Under Construction

Challenge

Idea

Execution

The Holy Burger

A Bible filled with Burger Verses

A burger-fied version of the Ten Commandments

The Ten Condiments

Containers and Takeout Bags

A prayer to say before eating

Bus Shelter

TTC End of the Line

Copy Writer: Bryan Sutherland Art Director: Ella Hüner

Social Media

Home Depot Under Construction

TTC
End of the Line

Copy Writer: Bryan Sutherland
Art Director: Ella Hüner

Home Depot
Under Construction