We made an album titled Under Construction, composed entirely from sounds at real construction sites. Posters were placed near construction sites featuring QR codes that allowed people to instantly access the album and take the city's symphony with them wherever they go.

Construction has become the city's unofficial soundtrack, and Home Depot is the ultimate supplier of its instruments.

Escaping the sounds of construction is nearly impossible in the city. How can we transform something annoying into a funny, positive experience that people connect with Home Depot?

People "worship" their favorite burger joints by taking photos, writing reviews, and even having personal pre-meal rituals. If we add an extra touch of the signature religious-inspired humor The Burger’s Priest is known for, the brand can elevate the experience into something truly divine and worth sharing.

The Burger’s Priest is known for its playful, religion-inspired branding with their menu items. However, their in-store experience and advertising have yet to fully maximize this unique identity.

We transformed The Burger’s Priest into a sacred burger experience by reimagining the restaurant space. Tables displayed burger-fied Bible verses, while walls featured The Ten Condiments (The Ten Commandments). Takeout bags and containers were also redesigned to fit the theme. Meanwhile, OOH and social media showcased Bible verses that seamlessly connected to The Burger’s Priest, with little to no alterations.

The campaign extended to radio ads featuring this authentic audio, a memory foam mattress you could virtually see yourself on, and even a real person sleeping on a billboard—all designed to convince people to give the trial a chance.

But how can you review something when you're asleep? We launched Sleepy Reviews letting potential customers hear real sleep recordings from reviewers right on Casper's online store to create a comprehensive picture of their restfulness.

For many, a 100-night risk-free trial alone isn’t enough to persuade them to give it a try. In fact, most people prefer online reviews to first-hand experiences.

Transit ads featured QR codes that lead riders to the End of the Line app. As they neared eerie locations, they heard chilling tales from Toronto’s past. Users could choose to read the stories, listen to narrated versions, or view archival images.

We introduced a haunted bus tour for the everyday commuter—a Halloween-themed interactive experience that allows riders to hear or read spooky stories from Toronto’s past while on their way to work.

Many TTC passengers tune out the world outside their windows. How can we encourage them to appreciate Toronto’s rich history during their commute?

To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.

You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.

Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.